Shopify app comparison

Data Export vs Mipler: Which Shopify Reporting App Fits Your Store?

Updated

Data Export logo and Mipler logo on either side of a diagonal split
Overview

The short answer

Data Export and Mipler both turn Shopify data into custom reports that you can schedule and share. Choose Data Export if you want reports delivered on a schedule to wherever your team already works (Google Sheets, Google Drive, an FTP or SFTP folder or an inbox), with every feature, an AI assistant and live human support included in every plan. Choose Mipler if you want a free starting plan, dashboards or multi-store reporting.

Price is the first thing most merchants check, so here it is plainly. Mipler is cheaper at the entry level: Basic costs $9.99 a month and allows 10 custom reports. Data Export starts at $12 a month on Shopify Basic and tops out at $50 on Shopify Plus, and it never caps your reports or locks a feature behind a higher plan.

Prices and plans checked November 3, 2026

At a glance

Key takeaways

The five differences that matter most when choosing between Data Export and Mipler.

  • Cheapest way in

    Mipler, with a Free plan for up to 1,000 orders or Basic at $9.99 a month. Data Export has no free plan, but every plan starts with a 15-day free trial.

  • Report limits

    Data Export allows unlimited reports on every plan. Mipler Basic stops at 10 custom reports, and unlimited custom reports start on Pro at $29.99 a month.

  • Delivery

    Data Export sends reports to email, Google Sheets, Google Drive, FTP and SFTP. Mipler sends scheduled emails, syncs to Google Sheets and offers shareable links.

  • Schedules

    Data Export runs reports hourly, daily, weekly or monthly. Mipler sends scheduled emails from daily to yearly.

  • Extras and trust

    Both apps include an AI assistant. Mipler adds dashboards and multi-store reporting. Data Export is ISO certified and includes live human support and free done-for-you custom report setup on every plan. We could not find security certification information for Mipler.

Side by side

How do Data Export and Mipler compare at a glance?

FeatureData ExportMipler
PricingData Export$12 to $50 per month, set by your Shopify planMiplerFree, $9.99 (Basic) or $29.99 (Pro) per month
Free trialData Export15 days on every planMipler7 days on paid plans
Free planData ExportNoMiplerYes, up to 1,000 orders, without export or scheduling
Custom reportsData ExportUnlimited on every planMipler10 on Basic, unlimited on Pro
Pre-built reportsBoth apps100+
Schedule frequencyData ExportHourly, daily, weekly, monthlyMiplerDaily to yearly (email)
DeliveryData ExportEmail, Google Sheets, Google Drive, FTP, SFTP, shareable linkMiplerEmail, Google Sheets sync, shareable link
Export formatsData ExportCSV, Excel, Google Sheets, JSON, TXTMiplerCSV, Excel, PDF, Google Sheets
Custom report setupData ExportFree, done for you, on every planMiplerExpert setup on Free, 1:1 onboarding on Basic
SupportData ExportLive human support by chat and email on every planMiplerHuman team support, priority support on Pro
AI assistantData ExportYesMiplerYes, including on the Free plan
SecurityData ExportISO certifiedMiplerInformation could not be found

Data ExportSame on both apps

Pricing

How much do Data Export and Mipler cost?

Mipler wins on entry price. Its Basic plan is $9.99 a month, and its Free plan covers stores with up to 1,000 orders. Data Export has no free plan and starts at $12 a month, but you pay for your Shopify plan, not for features. Every Data Export plan includes unlimited reports, scheduling and all delivery options.

Shopify planData ExportMipler
BasicData Export$12/monthMipler$9.99/month (10 custom reports)
GrowData Export$25/monthMipler$9.99/month (10 custom reports) or $29.99/month (unlimited)
AdvancedData Export$35/monthMipler$29.99/month for unlimited custom reports
PlusData Export$50/monthMipler$29.99/month for unlimited custom reports

Two quick examples show where the difference lands. A Shopify Basic store with six custom reports pays $12 on Data Export or $9.99 on Mipler Basic, so Mipler is slightly cheaper. A Shopify Grow store that needs 15 custom reports pays $25 on Data Export, or $29.99 on Mipler Pro because Basic stops at 10. Count the reports you expect to build in your first year before you compare prices.

Scheduling and delivery

Which app is better for scheduled reports and automatic delivery?

This is where the two apps differ most. Picture a finance team that wants yesterday's sales file in a shared folder before the workday starts. Data Export handles that with an hourly, daily, weekly or monthly schedule, a set time of day, and delivery to Google Drive, FTP or SFTP. CANIS, a merchant featured on the Data Export site, uses scheduled reports to send data to a vendor automatically, with no one touching it.

Mipler takes a different route. It sends scheduled emails from daily to yearly, keeps Google Sheets in sync, and lets you share a report by link so a colleague can view it without Shopify admin access. For a team that lives in dashboards and email, that works well.

Export formats

Which export formats does each app support?

Data Export exports CSV, Excel, Google Sheets, JSON and TXT. Mipler exports CSV, Excel, PDF and Google Sheets. The practical split is simple: if you need a PDF to attach to an email, Mipler lists it. If you feed an accounting tool or a custom integration, JSON and TXT from Data Export are the formats those systems usually want.

Custom reports

How do custom reports work in Data Export and Mipler?

Both apps let you go beyond pre-built reports. In Data Export, you build a report from any field in the Shopify store API, including metafields, line item properties and note attributes. Calculated fields add values Shopify does not provide, such as profit, margins and fees. If you would rather not build it yourself, send a request and the team builds and schedules the report for free.

Mipler offers custom columns, measures and formulas, plus filters, grouping and sorting. Its FAQ says custom report requests are delivered within a day. The limit to watch is that Basic includes 10 custom reports.

Data handling

How does Data Export handle your store data?

Data Export is ISO certified and deletes your store data within 48 hours of uninstall. Whichever app you pick, ask any reporting vendor the same two questions, because it will read your orders and customers: which security standards does it hold, and how fast does it delete your data after you uninstall? For Mipler, we could not find information about security certifications or data deletion after uninstall on its public pages.

The verdict

Who should choose Data Export, and who should choose Mipler?

Data Export logo

Choose Data Export if

you want scheduled reports to land in a spreadsheet, shared drive or SFTP folder without anyone clicking a button, you want unlimited custom reports without choosing a higher tier, you want someone else to build the report for you, or you want live human support when something needs fixing.

Mipler logo

Choose Mipler if

you want a free starting plan, dashboards, PDF exports, or multi-store reporting under one login.

FAQ

Frequently asked questions

Is Data Export cheaper than Mipler?

Not at the entry level. Mipler Basic costs $9.99 a month and caps you at 10 custom reports. Data Export starts at $12 a month on Shopify Basic and includes unlimited reports, scheduling and every delivery option. Mipler Pro costs $29.99 a month, while Data Export costs $12 to $50 depending on your Shopify plan.

Does Data Export have a free plan?

No, but every plan starts with a 15-day free trial. Mipler has a free plan for stores with up to 1,000 orders, though it excludes custom reports, export and scheduled emails.

How often can each app run scheduled reports, and where do they go?

Data Export runs reports hourly, daily, weekly or monthly and delivers them to email, Google Sheets, Google Drive, FTP or SFTP. Mipler sends scheduled emails from daily to yearly on paid plans and syncs reports to Google Sheets.

Which file formats can I export?

Data Export exports CSV, Excel, Google Sheets, JSON and TXT. Mipler exports CSV, Excel, PDF and Google Sheets. Choose Mipler if you need PDF, and Data Export if you need JSON or TXT.

Can Data Export build custom reports for me?

Yes. Every plan includes free custom report setup. Send a request and the team builds the report and schedules it for you.

Keep reading

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