What Is the Sales by Fulfillment Location Report?
The Sales by Fulfillment Location report shows which fulfillment locations are associated with product sales in your Shopify store. Instead of looking only at store-wide totals, you can review fulfillment locations alongside the products, net quantities, and total sales attributed to them.
Choose a reporting period to compare how different warehouses or other fulfillment locations contribute to sales. This makes it easier to identify which products sell through each location and where fulfillment demand is concentrated.
The report reflects sales data for the selected period; it does not show stock on hand, fulfillment speed, or warehouse operating costs.
Report Overview
- Report period
- Your selected date range.
- Data included
- Fulfillment Location, Product Name, Net Quantity, and Total Sales.
- Best for
- Comparing product sales attributed to fulfillment locations.
- Export formats
- Excel, CSV, TXT, or PDF, as specified in the report reference.
- Automation
- Save and schedule delivery daily, weekly, or monthly.
What Can You Learn from Sales by Fulfillment Location?
1. Which Locations Contribute the Most Sales
Compare Total Sales across fulfillment locations to see where reported sales value is concentrated.
Example: In a hypothetical week, the East Warehouse has higher Total Sales than the West Warehouse.
What you can do: Review the product mix and operational needs of the higher-volume location.
2. What Products Sell Through Each Location
Pair Product Name with Fulfillment Location to understand which items appear in each location’s sales.
Example: A hypothetical jacket sells mainly through the North Warehouse.
What you can do: Use the pattern to inform where you review replenishment needs, alongside actual inventory data.
3. Where Unit Demand Differs from Sales Value
Compare Net Quantity and Total Sales together: a location can move more units without recording the highest sales amount.
Example: In a hypothetical comparison, Location A has more units but lower Total Sales than Location B.
What you can do: Look at product mix before drawing conclusions from unit counts alone.
4. How Location Contributions Change Over Time
Run the same report for comparable date ranges to spot shifts in product sales attributed to locations.
Example: A hypothetical monthly export shows rising net quantity at the Central Warehouse.
What you can do: Review changes regularly and check whether staffing or replenishment planning needs attention.
What Should You Check First in This Report?
Start with the fields that show where sales are concentrated, then inspect the product detail.
- Total Sales by Fulfillment Location: Compare the value attributed to each site.
- Net Quantity by Fulfillment Location: Find where the greatest number of net units is recorded.
- Product Name: Identify the items driving each location’s totals.
- Selected period: Compare matching date ranges before interpreting location differences.
When Should You Use This Report?
| When to Use It | How It Helps |
|---|---|
| Reviewing sales contribution by fulfillment location | Understand the sales contribution associated with each fulfillment location. |
| Checking product demand at each warehouse | Spot products with higher net unit demand at particular locations. |
| Preparing a stock allocation discussion | Use location-level product sales as one input alongside stock and capacity data. |
| Comparing product sales across warehouses | Compare which products contribute sales across warehouses. |
| Preparing periodic fulfillment-location sales exports | Export consistent location-level sales views for internal review. |
How to Create This Report in Data Export
The premade report starts with the four documented columns already selected.
- Open Data Export and find the premade Sales by Fulfillment Location report.
- Open the report and confirm Fulfillment Location, Product Name, Net Quantity, and Total Sales are included.
- Choose your reporting period, then apply any location or product filters you need.
- Save the report and review the results, sorting by Total Sales when useful.
- Export the results or schedule the saved report for daily, weekly, or monthly email delivery.
Make the Most of This Report
A few targeted checks help make fulfillment-location comparisons more useful.
01 / COMPARE PERIODS
Use matching date ranges when comparing locations or month-to-month performance.
02 / READ BOTH METRICS
Read Net Quantity alongside Total Sales; unit volume and sales value tell different stories.
03 / FOCUS BY LOCATION
Filter to one location or product when you need a focused review before acting.
04 / SHARE CONSISTENTLY
Schedule the same saved view for regular team reviews, and check access before sharing exports.
Frequently Asked Questions
Does the report show which warehouse fulfills each product sale?
It includes Fulfillment Location alongside Product Name, Net Quantity, and Total Sales, allowing you to review sales attributed to locations.
Can I compare multiple fulfillment locations?
Yes. Review the Fulfillment Location values within the chosen period and compare their Net Quantity and Total Sales.
Does Net Quantity tell me how much stock is available?
No. Net Quantity is a sales measure, not the current stock balance at a location.
Can I export this report?
The reference lists Excel, CSV, TXT, and PDF export options. Choose the format that fits your review or sharing needs.
Can I schedule the report for my team?
The supplied workflow supports saved email schedules, including daily, weekly, and monthly delivery.
